Principal Product Designer · Product Design Engineer
I design complicated products and somehow make them feel less complicated.
Hi, I’m Richard. For 10+ years I’ve worked in the messy middle between product, design, engineering, business and the people who actually use the thing — as a designer, a front-end engineer, and a design leader. I figure out what matters, make it clear, and get a team to something better that actually ships.
Where I’ve done itFOREVER · Clicklease · PlutoTV / Paramount · Verizon Media · Yahoo · AOL
- Product design, UX and front-end engineering — often all three at once
- 10+ yrs
- and NBA Finals live-ops tooling for streams at massive concurrency
- Super Bowl
- Application submit rate after redesigning Clicklease’s apply flow
- 19% → 56%
- Annual revenue growth at FOREVER from conversion and usability work
- $1M+
Five stories, each a different kind of hard.

Keeping the big games on the air
Real-time monitoring and operations tools for live streams — the stuff broadcasters stare at during the Super Bowl and the NBA Finals.
- Role
- Senior Front-End Engineer / Product Designer
- Outcome
- Collaboration award of excellence; tooling for Disney, ESPN and Discovery at major-event scale

Getting small businesses funded faster
Head of product design at a Series A B2B fintech. Rebuilt how merchants and customers apply, sign and manage equipment leases — and how design works with product and engineering.
- Role
- Principal Product Designer · Head of Product Design
- Outcome
- Submit rate 19% → 56%. ~11 days faster to finance. Set up for 135% YoY growth.

Modernizing a platform built to last 100 years
Principal Product Designer leading a small design team across desktop software, mobile, web and internal tools — IA, onboarding, conversion, monetization and early AI features.
- Role
- Principal Product Designer · led the design team
- Outcome
- $1M+ annual revenue growth; 15% YoY growth after years of stagnation

The machinery behind free TV
Led design for the whole Content Services team — the internal tools that decide what plays where, when, and for whom across a free streaming service.
- Role
- Senior Product Designer & UX Engineer · Content Services design lead
- Outcome
- Fewer licensing problems and SLA issues for content operations

Designing an AI product that doesn’t pretend to know
A journaling app for signs, dreams and synchronicities — designed, built and shipped solo to iOS and Android, with AI in both the product and the process.
- Role
- Founder · design, product, engineering
- Outcome
- Live on iOS and Android
Structure for fuzzy problems. Without the process soup.
- 01
Find the real problem first
Most “UI problems” are system problems wearing a UI costume. I map how the thing actually works — data, states, people, money — before I draw screens.
- 02
Design with engineering, not at it
I’ve spent years on both sides of the handoff. I prototype in code when it’s faster, talk tradeoffs in plain language, and care about what ships, not what’s in Figma.
- 03
Just enough process
Research, sprints, prioritization frameworks: useful tools, terrible religions. I use what the problem needs and skip the process soup.
- 04
Make the complicated legible
Dense doesn’t have to mean confusing. Operators, underwriters and schedulers deserve good design as much as consumers do.
- 05
Tie it to an outcome
Submit rates, time-to-fund, revenue, fewer 2 a.m. incidents. If we can’t say what changes, we’re decorating.
- 06
Lead by making things better
Mentoring, standards, critique and exec alignment — ideally without anyone having to be told there’s a new process.
Smaller projects worth a look.

Verizon Digital Media Services
MX Studio
A no-code OTT app builder and TV templates, designed in three weeks for NAB. Won Best in Show.

Verizon Media / Edgecast
Bindable design system
A themeable Aurelia design system — tokens, components and value converters that designers and engineers could both trust.

Yahoo
Chromecast states
Loading, playback and error states for Yahoo’s rebranded Chromecast receiver — offered in low, mid and high-effort tiers.

Yahoo
Deal of the Day
A video-first partner commerce concept built with Amazon for the Yahoo partner program.

PlutoTV
PlutoTV Rooms
A watch-party Chrome extension, designed and shipped with three engineers during lockdown. 10,000+ users.